Indeed, aging out of a brand is common. Elisabeth Donnelly started shopping at Anthropologie in high school, and her habit of “dressing Zooey Deschanel-ish,” she said, reached its peak when she worked a few blocks from the SoHo location. When Ms. Donnelly, a 30-year-old development assistant, moved to Albany, she had a realization. “These are art-teacher clothes,” Ms. Donnelly said. “Who is this version of me, the slightly awkward ingénue trying really hard to be cool? That’s when I started figuring out how to dress like a woman and not a girl.”
Good article, too.
Food for thought: in the early 2000s, the cardigan was generally the garb of grandparents and Decemberists fans; mid-way through the decade, it was adopted sorta-ironically by the growing hipster subculture via American Apparel; now, via Drake, the narrative concludes by both the piece’s re-ascendance into mainstream culture and Drake and the Weeknd’s position as hip-hop/R&B absorbed authentically and completely into Indie-Rock Nation.
It’s also made a return via style blogs and heritage/Mad Men trends which in turn feed into the image of fashion-conscious rappers like Drake and Kanye West and are of themselves the new indie-rock — what makes a Portland denim brand that gets Tumblr reblogs any different than a new Lana Del Rey track getting posted to Stereogum? (Well, $$$.)
The cardigan has a long history of course, in no small part because it looks sharp as hell. Can’t wait to join Drizzy in owning 1,000 of them.
(Update: Someone mentioned Kurt Cobain, whose sweater fandom never really caught on with Bush and Nickelback. Dude was a rebel.)