Here are some things that’ll set Ad Hoc apart from other music publications out there:
• If you send us your music, we will actually listen to you.
• We won’t reduce your album to a numerical rating.
• We’ll cover emerging artists and musical movements from ALL OVER THE GLOBE— not just Brooklyn.
• We bring you a holistic view of the underground music world at large, breaking down the boundaries between “writer” and “subject” to bring you fresh opinions from the actors all across our global grassroots community. .
• We’ll engage you without hype-writing. We won’t publish traffic-baiting, tabloid-esque news posts, but instead focus on bringing you the music we truly think is ACTUALLY quality.
• We will work to reconcile blog culture with criticism in the traditional sense, moving beyond distinctions of “good” or “bad” to focus on what music can tell us about the artistic, technological, economic, and political present from which it emerges.
Look, I don’t want to poop on anybody’s cash-grab here, but this entire mission statement boils down to “We will be a blog… from 2005!”